The Process starts with an issue!
Every impactful artwork, film, or song begins with something to confront—an issue that demands expression. Likewise, my interest in design and art was shaped by the daily censorship that gripped my voice. Hence, the stone. ;)
Research & Reflection
Before anything takes shape, I sit with it, let it breathe, simmer, contradict itself. I look for patterns, for ghosts, for context. I read, sketch, collect, and question.
Building & Breaking
This is where chaos earns its place. I start by shaping ideas, testing forms, breaking things on purpose. Nothing is precious here—design is treated like clay, not glass.
And finally, something speaks.
After the chaos settles, what remains is what matters. A piece that carries weight, leaves questions, or simply holds space.
Music that inspires Mjkaï
Experiences:
Design assets produced, from digital content and motion to physical collateral for product launches.
Cross-functional collaborations with marketing, retail, and product teams to unify brand experience.